ANALYZING TOURISM MARKETING STRATEGY IN 2014 AND 2015 OF TOURISM AND CULTURE DEPARTMENT OF BATURAJA

Ester Tinauli, Herawaty Gultom (2016) ANALYZING TOURISM MARKETING STRATEGY IN 2014 AND 2015 OF TOURISM AND CULTURE DEPARTMENT OF BATURAJA. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Ester Tinauli Herawaty Gultom, 2016. NIM 061330901413. Analyzing Tourism Marketing Strategy in 2014 and 2015 of Tourism and Culture Department of Baturaja. This report discusses about Comparing Tourism Marketing Strategy between 2014 and 2015 of Tourism and Culture Department of Baturaja. The purposes of this report were to find out the comparison of Tourism Marketing Strategy between 2014 and 2015 and to find out which year produced more visitors. This study used descriptive qualitative method. The techniques of collecting data are interviews, document study and observation. The result shows strategic plan undertaken by the Department of Tourism and Culture of Baturaja in 2015 produced more visitors than 2014. In conclusion the marketing strategy undertaken by the Department of Tourism and Culture of Baturaja already showed good results although it is not maximized

Item Type: Thesis (Other)
Uncontrolled Keywords: document study and observation
Subjects: P Language and Literature > PR English literature
Divisions: English > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 16 Dec 2016 09:45
Last Modified: 16 Dec 2016 09:45
URI: http://eprints.polsri.ac.id/id/eprint/2892

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