TINJAUAN TERHADAP PENERAPAN SALURAN DISTRIBUSI PADA MINIMARKET KOPKAR PURA II BALIDO PALEMBANG

DESTI, ARYANI (2016) TINJAUAN TERHADAP PENERAPAN SALURAN DISTRIBUSI PADA MINIMARKET KOPKAR PURA II BALIDO PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

The report is titled “An overview concerning application of distribution channel at Minimarket Kopkar Pura II Balido Palembang. The purpose of this study is to find out how the application of distribution channel at Minimarket Kopkar Pura II Balido Palembang. The data were collected through interview, observation and research literature. The data type is primary and secondary and the analysis this study is based on descriptive qualitative. The result show that application of distribution channel at Minimarket Kopkar Pura II Balido there’s are several aspects must be fixed that is first, product minimarket kopkar pura II balido Palembang can attach variety of line product. Next distribution/ place Minimarket Kopkar Pura II Balido Palembang be capable of establish location is more strategic to be bussiness location on airport SMB II Palembang. And the last, Minimarket Kopkar Pura II Balido Palembang can attach other advertising similar to banners

Item Type: Thesis (Other)
Uncontrolled Keywords: Distribution channel, product line, advertising
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 19 Dec 2016 03:12
Last Modified: 19 Dec 2016 03:12
URI: http://eprints.polsri.ac.id/id/eprint/3041

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