Anugra, Anggie Andini (2014) HUBUNGAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN DI TOKO CITRA TANI PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
Full text not available from this repository.Abstract
This report will explain about relationship between customer satisfaction and customer loyalty of Toko Citra Tani Palembang and also the level of each variable, data wrer obtained from questionnaires that distributed to 68 selected respondent as the sample of Toko Citra Tani Palembang’s customer, the method used in this research are quantitative and qualitative, data was analyzed and processed manually with product-moment formula and indicate that relationhip between customer satisfaction and customer loyalty is positive nd significant, High level of satisfaction create high level of loyalty, we can see from the research that value 0,698 which is mean that there is a strong relationship between customer satisfaction and customer loyalty, keep customer satisfaction is the best way to create loyalty in Toko Citra Tani Palembang. Keyword : Relationship, Satisfaction, Loyalty
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Relationship, Satisfaction, Loyalty |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:52 |
| Last Modified: | 21 Jan 2016 01:52 |
| URI: | http://eprints.polsri.ac.id/id/eprint/767 |
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