Soraya, Putri (2014) PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL PADA PT TUNAS MOBILINDO PERKASA PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
|
Text (COVER)
FILE 1.pdf Download (774kB) | Preview |
|
|
Text (BAB I PENDAHULUAN)
FILE 2.pdf Download (320kB) | Preview |
|
|
Text (BAB II TINJAUAN PUSTAKA)
FILE 3.pdf Download (207kB) | Preview |
|
![[img]](http://eprints.polsri.ac.id/style/images/fileicons/text.png) |
Text (BAB III KEADAAN UMUM PERUSAHAAN)
FILE 4.pdf Restricted to Repository staff only Download (212kB) |
|
|
Text (BAB IV PEMBAHASAN)
FILE 5.pdf Restricted to Repository staff only Download (265kB) |
|
|
Text (BAB V KESIMPULAN DAN SARAN)
FILE 6.pdf Download (192kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
FILE 7.pdf Download (7kB) | Preview |
|
|
Text (LAMPIRAN)
FILE 8.pdf Download (2MB) | Preview |
Abstract
The purpose of this final report is to investigate the influence of product attributes toward purchasing decisions at PT Tunas Mobilindo Perkasa Palembang. The writer found some problems such as, there are what factors effect purchasing descisions product attributes of car and what are the dominant factor. The data was collected through questionnaire. The data were analyzed by using SPSS (Statistical Product and Service Solution). The questionnaire were distributed to 40 respondens. The result show that the coefficient of determination is 28,4% and 71,6% is influenced the other factors in out of model research. By multiple regression found that design and color are factors that influence product attributes to the car purchasing decisions. The writer suggests that PT Tunas Mobilindo Perkasa Palembang should be able embed brand in the minds of consumers so that consumers can remember thus effect purchasing decision and the company must provide suggestions to the factory for innovation on the color for all type of cars.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Data dianalisis dengan menggunakan SPSS (Produk statistik dan Service Solution). Kuesioner dibagikan kepada 40 responden. Hasil penelitian menunjukkan bahwa koefisien determinasi adalah 28,4% dan 71,6% dipengaruhi faktor-faktor lain di luar penelitian Model. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:49 |
| Last Modified: | 21 Jan 2016 01:49 |
| URI: | http://eprints.polsri.ac.id/id/eprint/787 |
Actions (login required)
 |
View Item |
