SARI, DINI PUSPITA (2023) STRATEGI PENGEMBANGAN USAHA PADA UMKM PABRIK NUGGET UNGGUL MELALUI PERANCANGAN PEMASARAN DIGITAL (DIGITAL MARKETING). Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
Tujuan dari penulisan skripsi ini menghasilkan perancangan digital marketing untuk memperluas pasar pada usaha Pabrik Nugget Unggul. Penulis membahas mengenai Strategi Pengembangan usaha pada UMKM Pabrik Nugget Unggul Melalui Perancangan Pemasaran Digital (Digital Marketing). Penulis menggunakan metode kualitatif dan melakukan pengumpulan data melalui wawancara, observasi dan studi kepustakaan. Hasil penelitian ini menghasilkan rancangan digital marketing melalui sosial media yaitu facebook, WhatsApp business, dan Instagram, penambahan lokasi pada google maps serta pembuatan linktree. Hasil unggahan postingan menghasilkan jenis konten berupa konten orisinal, vidio, polling, tips dan trik, hiburan, inspirasi dan motivasi serta vidio panduan. Hasil perancangan digital marketing ini diharapkan dapat terus dijalankan agar dapat meningkatkan jumlah konsumen dan pemasaran Pabril Nugget Unggul lebih tersebar secara mendunia melalui digital marketing.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Digital marketing, sosial media, konten |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 22 Jan 2024 07:17 |
| Last Modified: | 22 Jan 2024 07:17 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14322 |
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