SYAHMI, MUHAMMAD TAUFAN FADHULLAH (2023) STRATEGI PEMASARAN BERBASIS SHOPEE PADA TOKO ILHAM SONGKET PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
![[img]](http://eprints.polsri.ac.id/style/images/fileicons/text.png) |
Text
COVER.pdf Download (634kB) |
|
Text (BAB I PENDAHULUAN)
BAB I.pdf Download (440kB) |
|
Text (BAB II TINJAUAN PUSTAKA)
BAB II.pdf Download (311kB) |
|
Text (BAB III KEADAAN UMUM PERUSAHAAN)
BAB III.pdf Restricted to Repository staff only Download (857kB) | Request a copy |
|
Text (BAB IV HASIL DAN PEMBAHASAN)
BAB IV.pdf Restricted to Repository staff only Download (1MB) | Request a copy |
|
Text (BAB V KESIMPULAN DAN SARAN)
BAB V.pdf Download (151kB) |
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Download (159kB) |
|
Text
LAMPIRAN.pdf Download (2MB) |
![[img]](http://eprints.polsri.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://eprints.polsri.ac.id/14383/25/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://eprints.polsri.ac.id/14383/26/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://eprints.polsri.ac.id/14383/32/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://eprints.polsri.ac.id/14383/36/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://eprints.polsri.ac.id/14383/38/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![[img]](http://eprints.polsri.ac.id/14383/39/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://eprints.polsri.ac.id/14383/41/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://eprints.polsri.ac.id/14383/42/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://eprints.polsri.ac.id/14383/51/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://eprints.polsri.ac.id/14383/52/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana strategi pemasaran berbasis Shopee yang harus diterapkan pada Toko Ilham Songket. Strategi pemasaran berperan penting di suatu bisnis agar tetap hidup. Penelitian ini menggunakan metode analisis data kualitatif deskriptif. Analisis deskriptif digunakan untuk menganalisis hasil wawancara mendalam untuk mengetahui strategi pemasaran yang diterapkan pada Toko Iham Songket. Metode pengumpulan data dengan cara melakukan pengamatan, dokumentasi serta beberapa riset kepustakaan yang berhubungan dengan strategi pemasaran. Peneliti melakukan analisis elemen strategi pemasaran yang berbasis Shopee serta fitur-fitur penjualan dalam aplikasi Shopee. Hasil penelitian analisis Toko Ilham Songket Palembang sudah menerapkan elemen-elemen tersebut. Namun strategi pemasaran pada Toko Ilham Songket masih memiliki satu elemen yang belum efektif yaitu elemen komunikasi pemasaran. Sebaiknya Toko Ilham Songket menggunakan fitur berbayar iklan untuk mempromosikan produk songket di media sosial dan lebih banyak mengikuti pameran kain songket, serta memaksimalkan strategi pemasaran berbasis Shopee dan menggunakan fitur penjualan Shopee yang ada.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Marketing Strategy, Songket Products, Shopee. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 06 Feb 2024 09:44 |
| Last Modified: | 06 Feb 2024 09:44 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14383 |
Actions (login required)
 |
View Item |
