PENGARUH KOMUNIKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA REEL SEVEN ORGANIZER

Apriyanti, Riska (2023) PENGARUH KOMUNIKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA REEL SEVEN ORGANIZER. Other thesis, Politeknik Negeri Sriwijaya.

[img] Text (Cover)
File 1.pdf
Download (902kB)
[img] Text (BAB I PENDAHULUAN)
File 2.pdf
Download (447kB)
[img] Text (BAB II LANDASAN TEORI)
File 3.pdf
Download (370kB)
[img] Text (BAB III METODOLOGI PENELITIAN)
File 4.pdf
Restricted to Repository staff only
Download (353kB) | Request a copy
[img] Text (BAB IV HASIL DAN PEMBAHASAN)
File 5.pdf
Restricted to Repository staff only
Download (440kB) | Request a copy
[img] Text (BAB V PENUTUP)
File 6.pdf
Download (191kB)
[img] Text (DAFTAR PUSTAKA)
File 7.pdf
Download (190kB)
[img] Text (Lampiran)
File 8.pdf
Download (1MB)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi dan kualitas pelayanan terhadap kepuasan pelanggan pada Reel Seven Organizer. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini menggunakan dua sumber data yaitu data primer dan data sekunder. Untuk memperoleh data primer peneliti melakukan wawancara dan penyebaran kuesioner. Selain itu, peneliti juga melakukan dokumentasi dan studi kepustakaan untuk data sekunder. Populasi dalam penelitian ini adalah pelanggan Reel Seven Organizer sebanyak 60 pelanggan diambil dari jumlah data pelanggan akhir dari tahun 2018 hingga tahun 2022. Penentuan sampel dalam penelitian ini dilakukan dengan menggunakan jenis metode sampling jenuh. Teknik analisis data yang digunakan adalah teknik analisis regresi linier berganda. Hasil penelitian dilihat dari uji t, komunikasi memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan sebesar 4.970>1.672 dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan sebesar 7.101>1.672. Hasil uji F, komunikasi dan kualitas pelayanan berpengaruh secara simultan terhadap kepuasan pelanggan sebesar 195.946>3.16. Hasil uji koefisien determinasi (R2) sebesar 87.3% sedangkan sisanya dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian ini sebesar 12.7%. Komunikasi dan kualitas pelayanan ditingkatkan secara bersamaan maka akan semakin tinggi tingkat kepuasan pelanggan yang diberikan kepada Reel Seven Organizer.

Item Type: Thesis (Other)
Uncontrolled Keywords: Komunikasi, Kualitas Pelayanan, Kepuasan Pelanggan
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 12 Feb 2024 02:55
Last Modified: 12 Feb 2024 02:55
URI: http://eprints.polsri.ac.id/id/eprint/14400

Actions (login required)

View Item View Item
Polsri Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.