PENERAPAN FLASH SALE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA MAHASISWA DIPLOMA III JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI SRIWIJAYA)

WIJAYA, RAWINA FERTA (2023) PENERAPAN FLASH SALE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA MAHASISWA DIPLOMA III JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI SRIWIJAYA). Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Laporan Akhir ini berjudul “Penerapan Flash Sale Shopee Terhadap Keputusan Pembelian Studi Kasus Pada Mahasiswa DIII Administrasi Bisnis Politeknik Negeri Sriwijaya”. Laporan akhir ini untuk mengetahui penerapan Flash sale Shopee terhadap keputusan pembelian mahasiswa jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya. Pada penelitian ini, penulit menggunakan metode kuantitatif dengan analisis regresi linear sederhana. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah penyebaran kuesioner kepada 239 responden. Indikator yang digunakan untuk Flash sale ada empat yaitu frekuensi promosi, kualitas promosi, waktu promosi dan ketepatan atau kesesuaian sasaran promosi. Sedangkan indikator keputusan pembelian ada tiga yaitu kemantapan pada sebuah produk, kebiasaan dalam membeli produk dan memberikan rekomendasi kepada orang lain. Hasil penelitian menunjukkan bahwa Flash sale Shopee memiliki koefisien positif terhadap keputusan pembelian. Dapat disimpulkan bahwa penerapan Flash sale Shopee memberikan pengaruh terhadap keputusan pembelian pada mahasiswa jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya.

Item Type: Thesis (Other)
Uncontrolled Keywords: Flash sale Shopee, Keputusan Pembelian
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 13 Feb 2024 07:10
Last Modified: 13 Feb 2024 07:10
URI: http://eprints.polsri.ac.id/id/eprint/14479

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