Linofa, Frishelza (2023) PEMANFAATAN MEDIA WHATSAPP BISNIS DALAM PENJUALAN PRODUK IKAN KAKAP GILING ELLY PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
Penelitian ini bertujuan untuk mengetahui pemanfaatan Whatsapp Bisnis dalam penjualan Ikan Kakap Giling Elly. Usaha ini sebelumnya hanya menggunakan metode promosi tradisional seperti spanduk, banner, dan kartu nama yang hanya mampu menjajngkau pelanggan di lingkungan lokal. Hasil penelitian menunjukkan bahwa usaha Ikan Kakap Giling Elly belum berhasil mencapai target penjualan secara penuh dalam periode tiga tahun tersebut. Faktor utama penyebab penurunan penjualan adalah adanya angin kencang dan gelombang di perairan, yang menyebabkan nelayan tidak melaut dan berdampak pada ketersediaan pasokan Ikan Kakap Giling. Selain itu, kurangnya efektivitas promosi penjualan juga menjadi kendala dalam mencapai target penjualan. Usaha ini belum mampu memaksimalkan pemanfaatan media sosial dan platform digital, khususnya Whatsapp Bisnis, sebagai alat komunikasi dan pemasaran produk. Namun, penelitian ini mengungkapkan potensi besar pemanfaatan media sosial, terutama Whatsapp Bisnis, dalam meningkatkan penjualan. Dengan fitur-fitur, usaha Ikan Kakap Giling Elly dapat memberikan informasi produk yang lebih baik. Agar membantu mempengaruhi dan menarik daya beli pelanggan, sehingga pemilik usaha dapat memperoleh keuntungan yang diharapkan.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Whatsapp Bisnis, Pemanfaatan, media, Penjualan Ikan Kakap |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Feb 2024 07:11 |
| Last Modified: | 13 Feb 2024 07:11 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14487 |
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