Amalia, Adhisti (2023) PENGARUH KOMPONEN 4 A (ATRAKSI, AMENITAS, AKSESIBILITAS, DAN ANCILARY) TERHADAP KEPUASAN WISATAWAN DI OBJEK WISATA CURUP TENANG BEDEGUNG KABUPATEN MUARA ENIM. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh dari komponen 4A Kepariwisataan yaitu Atraksi, Amenitas, Aksesibilitas, dan Ancillary terhadap kepuasan wisatawan yang berkunjung ke objek wisata Curup Tenang Bedegung Kabupaten Muara Enim. Penelitian ini dilakukan kepada 100 orang responden yang merupakan wisatawan di objek wisata Curup Tenang Bedegung. Sampel ditentukan menggunakan metode Insidental Sampling. Metode pengumpulan data dilakukan dengan kuesioner, Dokumentasi, dan studi pustaka jurnal dan buku terkait. Analisis data dilakukan dengan menggunakan program SPSS versi 26 dengan teknik analisis penelitian yang digunakan yaitu model Regresi Berganda, serta dilakukan uji asumsi klasik. Dengan hasil penelitian yaitu Atraksi berpengaruh negatif signifikan terhadap kepuasan wisatawan, Amenitas berpengaruh positif signifikan terhadap kepuasan wisatawan, Aksesibilitas memiliki pengaruh positif signifikan terhadap kepuasan wisatawan, dan Ancillary memiliki pengaruh positif signifikan terhadap kepuasan wisatawan. Secara simultan keempat variabel Atraksi, Amenitas, Aksesibilitas, dan Ancillary berpengaruh positif signifikan terhadap kepuasan wisatawan atau variabel (Y) di objek wisata Curup Tenang Bedegung Kabupaten Muara Enim.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Atraksi, Amenitas, Aksesibilitas, Kepuasan Wisatawan, Curup Tenang Bedegung |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Feb 2024 09:45 |
| Last Modified: | 13 Feb 2024 09:45 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14504 |
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