Pauline, Winda (2015) PENGARUH KELOMPOK ACUAN TERHADAP KEPUTUSAN SISWA GENERAL CONVERSATION MEMILIH GLOBAL ENGLISH LANGUAGE CENTER (GELC) PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
The purpose of this final report is to look at the influence of the reference group towards decisionstudents General Conversation choose Global English Language Center (GELC) Palembang. Writer wanted to know whether the reference group actually had a role in influencing prospective students take the decision to choose tutoring. The results obtained from this study is that there was indeed a reference group influence of variables on the decision tutoring students choose Global English Language Center (GELC) Palembang by 57.10%, while 42.90% is influenced by other variables which not examined by the writer. While the variable reference group that most influences the student's decision is variable friend (X2) that is equal to 60.2%, followed by family and relatives variable (X1) of 18.30%, and the latter is variable working group (X3). Through this study the authors give advice to companies forkeep an eye on to add to the promotion or advertising in order to attract the attention of all circles, especially that still looks weak as the family and relatives, as well as working groups. Such as advertising through online media, or through brochures and banners that are more creative and attract prospective students to read, so as to arouse the interest of students to join.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Peter, J. Paul dan Jerry C. Olson. 2013. Consumer Behavior & Marketing Strategy Perilaku Konsumen & Strategi Pemasaran. Edisi 9. Jakarta: Salemba Empat. Prasetijo, Risityanti dan John J.O.I. Ihalauw. 2005. Perilaku Konsumen. Yogyakarta: Penerbit Andi. Peter, J. Paul dan Jerry C. Olson. 2000. Consumer Behavior, Perilaku Konsumen dan Strategi Pemasaran. Edisi 4. Jakarta: Erlangga. Schiffman, Leon dan Leslie Lazar Kanuk. 2008. Perilaku Konsumen. Edisi Ketujuh. Jakarta: PT Indeks. Sunyoto, Danang. 2012. Konsep Dasar Riset Pemasaran & Perilaku Konsumen. Jakarta: PT Buku Seru. Setiawan, Heri. 2012. Modul Metode Riset. Palembang: Politeknik Negeri Sriwijaya. Suliyanto. 2006. Metode Riset Bisnis. Yogyakarta: Andi Yogyakarta. Yusi, Syahirman dan Idris, Umiyati. 2009. Metodologi Penelitian Ilmu Sosial Pendekatan Kuantitatif. Palembang: Citra Books Indonesia. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 23 Feb 2016 08:48 |
| Last Modified: | 23 Feb 2016 08:48 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2469 |
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