ADAM, SAPUTRA (2016) PERANAN MEDIA PERIKLANAN DALAM MENINGKATKAN PENJUALAN PRODUK RABBANI PADA CV RABBANI ASYSA CABANG PLAJU KOTA PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
The purpose of this final report to find out how thc role of the advertising media in increasing product sales at CV Rabbani Asysa Branch Plaju Palembang. Data collection techniques used by the authors using field research which included interviews and documentation. Data were obtained from the authors found several problems regording advertising to saleg so that the decline in sales. CV Rabbani Asysa Branch PQiu Palembang using rnultipte advertising media such as newspeper, televisiorL radio, x-banner, banncrs, brochureq and thc intemet (facebook). In 2013 CV Rabbani Asysa Branch Plaju Palembang using only 3 (tttiec) advertising media include, televisiog radio, and banner with sales of 32.341 pieces and added in 2014 using 5 (five) advertising media include newspaper, x-banner, banners, b,rochures and the int€ffi€t (facebook) so the number of sales increased into 44.053 pieces, but in 2015 when the CV Rabbaoi Asysa Branch Plaju Palembang only use 3 (trrEe) the number of media advertising sales declined. Therefore to inerease sales should CV Rabbani Asysa Bmnch PQiu hlembng mainAin somc advertising mdia that has been used so that the sales can be inereased by adding some other advertising media such as, xbanner, and newspperused again in orderto afiract consumefs
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | advertising sales |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Dec 2016 03:09 |
| Last Modified: | 19 Dec 2016 03:09 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3025 |
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