PERSEPSI MAHASISWA TERHADAP PRODUK SMARTPHONE SAMSUNG GALAXY SERIES (Studi Kasus Pada Mahasiswa Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya

Selly, Zeladina (2016) PERSEPSI MAHASISWA TERHADAP PRODUK SMARTPHONE SAMSUNG GALAXY SERIES (Studi Kasus Pada Mahasiswa Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

The final report is created with the aim to know the perception of collegian about product smartphone samsung galaxy series. The assessment is done by assessing 8 indicators namely performance, reliability, feature, durability, conformance, service ability, aesthetic, and perceived quality. The research is done at Business Administration Department State Polytechnic of Sriwijaya with the number of respondents 122 collegian. The method is used questionnaire with descriptive quantitative data analysis by using percentage formula and the likert scale. The sampling technique is used non-probability technique with the type of purposive sampling. The results of the analysis show that the biggest indicator contained on perceived quality with score of 82,9 percent or very strong interpretation. While the smallest score is on indicator reliability with score of 64,5 percent or strong interpretation. On the whole, perception of collegian about product smartphone samsung galaxy series is good with score of 75,2 percent or strong interpretation

Item Type: Thesis (Other)
Uncontrolled Keywords: Perception of Collegian, Product, Smartphone, Samsung Galaxy Series
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 22 Dec 2016 08:15
Last Modified: 22 Dec 2016 08:15
URI: http://eprints.polsri.ac.id/id/eprint/3083

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