PERANAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMBANGUN CITRA PERUSAHAAN PADA PT PAMAPERSADA NUSANTARA TANJUNG ENIM

MUHAMMAD RIDHO, ALFARABY (2016) PERANAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMBANGUN CITRA PERUSAHAAN PADA PT PAMAPERSADA NUSANTARA TANJUNG ENIM. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

In order a business always growing and developing sustainable company should be establish a good and positive corporate image in industries and in the community around the business location. For that to build a good corporate image and required positive CSR must be have good planned program, implemented consistently and have a measurable assessment standards and always well communicated to all stakeholders. So the author take the title Final Report "The Role of Corporate Social Responsibility (CSR) for Build a Corporate Image in PT Pamapersada Nusantara Tanjung Enim". And the target research of this final report are: To know the plan and implementation of CSR programs in PAMA. Author obtain data through interviews, research literature related to the issues discussed. The method used is descriptive and qualitative methods to describe an object in accordance with the reality that exists and is expressed in the form of words, sentences, and images. From the research that the role of CSR was needed to build the company's image. The CSR program in the form of various activities undertaken by the PAMA to the surrounding community. As well as Astra assessment for the work program. The program has been well socialized so PAMA is known as a company that has a positive image in the program concern, Harmony with community.

Item Type: Thesis (Other)
Uncontrolled Keywords: Role of CSR, Corporate Image
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 23 Dec 2016 03:18
Last Modified: 23 Dec 2016 03:18
URI: http://eprints.polsri.ac.id/id/eprint/3100

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