PENTINGNYA PRAKTIK HUMAS DALAM MENCIPTAKAN KOMUNIKASI YANG EFEKTIF DI YAYASAN PERGURUAN ISLAM ADABIYAH PALEMBANG

Pratywi, Restisari (2018) PENTINGNYA PRAKTIK HUMAS DALAM MENCIPTAKAN KOMUNIKASI YANG EFEKTIF DI YAYASAN PERGURUAN ISLAM ADABIYAH PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.

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Abstract

This final report entitled "The Importance of Public Relations practice In Creating Effective Communication In The Foundation of Islamic Institute Adabiyah Palembang". The data was collected in The Foundation of Islamic Institute Adabiyah Palembang through several methods such as observation, interview and literature study to analyze data by using the existing theory. From this study the author found there is lack of awareness about what public relations is and what the importances of the Public Relations practice are. The author also found both internal and external problem such as misunderstanding in receiving information, conflicts and other complaints. In addition, there is no public relations division in The Foundation of Islamic Institute Adabiyah Palembang. The results of this study of those problems shows that the role of Public Relations in a company is very important in assisting managerial activities and creating a good and effective working communication between the parties involved in the company. As with the objectives and duties of Public Relations practice itself is help to apply and maintain the connection of internal and external communications, accommodate and evaluate public opinions, anticipate and solve problems, and to provide decisions and also wise consideration. Authors suggest to the foundation to find out more about the importance of having a public relations devision in company and also establish public relations practice to implement the tasks based on exisiting theories. Authors expect this study could help people to realize what the importantances of Public Relations roles are in a company.

Item Type: Thesis (Other)
Uncontrolled Keywords: Public Relations, Communication
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Administration > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 13 Nov 2019 09:47
Last Modified: 13 Nov 2019 09:47
URI: http://eprints.polsri.ac.id/id/eprint/5961

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