CYNTHIA, MERLIN SUCI (2014) TINJAUAN BAURAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA DALAM MEMILIH JURUSAN ADMINISTRASI BISNIS DI POLITEKNIK NEGERI SRIWIJAYA. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
This research is about the promotions that done by State of Polytechnic Sriwijaya Majoring Business Administration. The objective of this research is to find out variables that have the most dominant effect that contain of advertising (X1), personal selling (X2), sales promotion (X3), and publicity (X4) to student decision (Y) in choosing Business Administration Department at State of Polytechnic Sriwijaya Palembang. This research used percentage analysis from the result of questionnaire. The result from analysis only sales promotion that gave the biggest influenced from the students’ decision. Based on the result of the analysis, was recommended that Business Administration Department State Of Polytechnic Sriwijaya Palembang to kept sales promotion that already excellent, and increase the advertising, personal selling and publicity.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | This research used percentage analysis from the result of questionnaire. The result from analysis only sales promotion that gave the biggest influenced from the students’ decision. Based on the result of the analysis |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:46 |
| Last Modified: | 21 Jan 2016 01:46 |
| URI: | http://eprints.polsri.ac.id/id/eprint/804 |
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