PENERAPAN BAURAN PROMOSI PADA PEMPEK JIMMY DEVATEN PALEMBANG

ADELIA, TYA (2023) PENERAPAN BAURAN PROMOSI PADA PEMPEK JIMMY DEVATEN PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Tujuan penulisan Laporan Akhir ini adalah untuk mengetahui bagaimana Penerapan Bauran Promosi Pada Pempek Jimmy Devaten Palembang. Laporan Akhir ini berjudul “Penerapan Bauran Promosi Pada Pempek Jimmy Devaten Palembang”. Teknik analisis data yang digunakan dalam penyusunan laporan akhir ini adalah metode kualitatif dengan data yang diperoleh dari wawancara dan observasi, Jenis data yang digunakan pada penelitian ini adalah data primer dan data sekunder. Dari hasil penelitian ini didapatkan bahwa Pempek Jimmy Devaten telah menggunakan bauran promosi berupa media periklanan, penjualan personal, promosi penjualan, dan informasi dari mulut ke mulut. Untuk kegiatan promosi penjualan, Pempek Jimmy Devaten juga mengalami kendala karena kebijakan Pempek Jimmy Devaten tidak menerapkan potongan harga dan memberikan hadiah kepada konsumen dan calon konsumen yang datang berbelanja secara langsung. Kemudian, kendala berikutnya keterbatasan kemampuan Pempek Jimmy Devaten dalam menyebarkan informasi terkait usahanya berdasarkan informasi dari mulut kemulut kepada konsumen dan calon konsumen. Namun, kegiatan promosi tersebut mengalami fluktuasi target penjualan. Penulis menyarankan agar perusahaan meningkatkan promosi yang lebih bervariasi agar aktivitas penjualan yang lebih efektif.

Item Type: Thesis (Other)
Uncontrolled Keywords: Bauran Promosi, Promosi, Penjualan
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 12 Feb 2024 04:37
Last Modified: 12 Feb 2024 04:37
URI: http://eprints.polsri.ac.id/id/eprint/14415

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