PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI ALAT PROMOSI PADA MOOIE TAART DI BANYUASIN

RIZKI, PUTRI (2023) PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI ALAT PROMOSI PADA MOOIE TAART DI BANYUASIN. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Telah dilakukan penelitian Penggunaan Media Sosial Instagram Sebagai Alat Promosi pada Mooie Taart di Banyuasin. Tujuan dari laporan akhir ini adalah untuk mengetahui penggunaan media sosial instagram sebagai alat promosi pada mooie taart Banyuasin. Instagram adalah sebuah aplikasi berbagi foto dan mengambil gambar atau foto yang menerapkan filter digital untuk mengubah tampilan efek foto, dan membagikannya ke berbagai layanan media sosial, termasuk milik Instagram sendiri. Dalam laporan akhir ini penulis menggunakan pendekatan penelitian kualitatif. Teknik analisis yang digunakan dalam menyelesaikan laporan akhir ini yaitu deskriptif kualitatif serta penelitian ini dilakukan dengan menggunakan metode wawancara dan riset lapangan. Hasil penelitian penggunaan media sosial instagram sebagai alat promosi pada Mooie Taart Banyuasin menunjukkan bahwa dalam penggunaan media sosial instagram sebagai media promosi, Mooie Taart di Banyuasin melakukan proses promosi melalui unggahan instagram stories, melalui feed atau tampilan instagram dan melalui vendor acara. Penggunaan media sosial instagram sebagai media promosi sudah dilakukan dengan baik. Hal tersebut dapat dilihat dari data pesanan kue yang meningkat dalam tiga tahun terakhir, dan dipengaruhi oleh peningkatan followers instagram Mooie Taart.

Item Type: Thesis (Other)
Uncontrolled Keywords: Media Sosial, Instagram dan Promosi.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 12 Feb 2024 09:06
Last Modified: 12 Feb 2024 09:06
URI: http://eprints.polsri.ac.id/id/eprint/14428

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