Dewindy, Kamilah Febrina (2023) PENGARUH MEDIA SOSIAL INSTAGRAM @PALEMBANGBIRDPARK TERHADAP MINAT BERKUNJUNG FOLLOWERS KE PALEMBANG BIRD PARK. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
Penelitian ini bertujuan untuk mengukur pengaruh Instagram @palembangbirpark dalam mempengaruhi followers berkunjung ke Palembang Bird Park. Menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori dan melibatkan 100 orang responden sebagai sampel. Data dianalisis menggunakan teknik analisis deskriptif, uji validitas dengan hasil setiap variabel memiliki t hitung > t tabel 0,1984 sehingga dinyatakan valid, uji reliabilitas memiliki hasil reliabel dengan nilai cronbachs Alpha ≥ 0,06, kemudian analisis regresi linier sederhana mendapatkan persamaan regresi Y= -6,110 + 0,624X berarti variabel bebas media sosial Instagram @palembangbirdpark (X) memiliki pengaruh sebesar 82,7 persen dalam mempengaruhi variabel minat berkunjung (Y), dan uji koefisien sederhana (uji t) didapatkan hasil model analisis regresi adalah signifikan, dengan nilai sig t (0.00) < α = 0.05. Kontribusi pengaruh media sosial Instagram @palembangbirdpark terhadap minat berkunjung followers ke Palembang Bird Park yaitu sebesar 82,7 persen berdasarkan hasil koefisien relasi dengan rincian kategori indikator pada variabel bebas yaitu follow, caption, like, comment, hastag, mention dan geotag berada pada kategori sangat tinggi demikian juga dengan indikator minat transaksional, refrensional, prefensial dan eksploratif pada variabel terikat.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Instagram, Minat Bekunjung, Palembang Bird Park |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Feb 2024 05:05 |
| Last Modified: | 13 Feb 2024 05:05 |
| URI: | http://eprints.polsri.ac.id/id/eprint/14461 |
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