ANALISIS SWOT TERHADAP HARGA JUAL PRODUK UMROH PADA PT. KINANA WISATA

Anca, Muhammad (2023) ANALISIS SWOT TERHADAP HARGA JUAL PRODUK UMROH PADA PT. KINANA WISATA. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Tujuan penelitian ini adalah untuk mengkaji dalam Harga Jual Produk Umroh dengan metode analisis SWOT. Tentunya dengan Analisis SWOT harga Jual Produk Umroh yang dimiliki oleh PT. Kinana Wisata sehingga dapat mengetahui titik kekuatan dan kelemahannya. Penelitian ini menggunakan metodelogi kualitatif dengan teknik Deskriptif. Data-data dan informasi yang diperoleh dari perusahaan diolah secara sistematis baik berupa kata-kata tertulis, arsip, lisan yang diamati untuk memperoleh informasi yang berhubungan dengan Analisis SWOT Harga Jual Produk Umroh. Alat yang dipakai untuk menyusun model pengembangan adalah matriks SWOT. Hasil penelitian ini menunjukkan bahwa PT. Kinana Wisata memiliki banyak faktor-faktor kekuatan, kelemahan dan faktor-faktor yang dikendalikan oleh pihak luar yang mempunyai peluang dan ancaman didalamnya yang artinya bahwa PT. Kinana Wisata masih mempunyai sisi negatif pada bagian promosi produk dan pengurusan visa yang belum mandiri.

Item Type: Thesis (Other)
Uncontrolled Keywords: Analisis SWOT, Harga Jual, Produk Umroh, PT. Kinana Wisata
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 13 Feb 2024 07:08
Last Modified: 13 Feb 2024 07:08
URI: http://eprints.polsri.ac.id/id/eprint/14462

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