PENERAPAN ADVERTISING, PERSONAL SELING, DAN SALES PROMOTION DALAM UPAYA PENJUALAN TANAH KAVLINGAN (Studi Kasus CV. Perintis Green Azizia Kabupaten Musi Rawas, Kota Lubuklinggau)

AFFANDI M, ELVAN (2023) PENERAPAN ADVERTISING, PERSONAL SELING, DAN SALES PROMOTION DALAM UPAYA PENJUALAN TANAH KAVLINGAN (Studi Kasus CV. Perintis Green Azizia Kabupaten Musi Rawas, Kota Lubuklinggau). Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Judul laporan akhir ini adalah Pernerapan Advertising, personal selling, dan Sales Promotion dalam Upaya Penjualan Tanah Kavlingan (Studi Kasus CV Perintis Green Azizia Kabupaten Muara Beliti, Kota Lubuklinggau). Penelitian ini bertujuan untuk mengetahui penerapan advertising, personal selling, dan sales promotion dalam upaya penjualan tanah kavlingan untuk mengetahui dan mengetahui jenis kegiatan promosi yang paling dominan dalam meningkatkan volume penjualan. Penelitian mengguanakan data yang diperoleh dengan metode wawancara kepadap Pimpinan di CV Perintis Green Azizia Kabupaten Muara Beliti, Kota Lubuklinggau dalam penerapan promosi yang dilakukan menggunakan data primer dan data sekunder yang penulis peroleh seperti, sejarah perusahaan, struktur organisasi, pembagian tugas, dan litelatur. Teknik analisis data yang digunakan adalah analisis dekriptif kualitatif. Hasil penilitan diketahui bahwa penerapan advertising, personal selling, sales promotion merupakan pernan penting dala upaya penjualan tanah kavlingan di CV. Perintis Green Azizia Kabupaten Musi Rawas, Kota lubuklinggau

Item Type: Thesis (Other)
Uncontrolled Keywords: Penerapan Promosi, Advertising, Personal Selling, Sales Promotion, Penjualan.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 13 Feb 2024 07:08
Last Modified: 13 Feb 2024 07:08
URI: http://eprints.polsri.ac.id/id/eprint/14466

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