KEPUTUSAN PEMBELIAN BAJU DI ONLINE SHOP PADA MEDIA SOSISAL INSTAGRAM (STUDI KASUS PADA MAHASISWA DIII JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI SRIWIJAYA PALEMBANG)

DESSY, RACHMAWATI (2016) KEPUTUSAN PEMBELIAN BAJU DI ONLINE SHOP PADA MEDIA SOSISAL INSTAGRAM (STUDI KASUS PADA MAHASISWA DIII JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI SRIWIJAYA PALEMBANG). Other thesis, Politeknik Negeri Sriwijaya.

[img]
Preview
 Text (COVER)
COVER.pdf
Download (890kB) | Preview
[img]
Preview
 Text (BAB I PENDAHULUAN)
BAB I.pdf
Download (165kB) | Preview
[img]
Preview
 Text (BAB II TINJAUAN PUSTAKA)
BAB II.pdf
Download (109kB) | Preview
[img] Text (BAB III KEADAAN UMUM PERUSAHAAN)
BAB III.pdf
Restricted to Repository staff only
Download (135kB)
[img] Text (BAB IV HASIL DAN PEMBAHASAN)
BAB IV.pdf
Restricted to Repository staff only
Download (204kB)
[img]
Preview
 Text (BAB V KESIMPULAN DAN SARAN)
BAB V.pdf
Download (50kB) | Preview
[img]
Preview
 Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf
Download (59kB) | Preview

Abstract

This final report was created with the purpose to find out how outfit purchasing decisions in online shop on social media instagram. The method used was incidental sampling formula slovin method. This research using primary data, data collected by questionnaire were distribute to 82 respondents. Data analysis used qualitative method, quantitative method and skala likert (summated rating scale). There are 16 statements on the questionnaire. Based on the result, the largest percentage of respondents reason to buy outfit in Instagram because of their own desire is 63,41% and the smallest percentage of respondents reason to buy outfit in Instagram because of the products matching with the picture and expect is 3,66%.

Item Type: Thesis (Other)
Uncontrolled Keywords: Purchasing decision, online shop, social media, outfit
Subjects: H Social Sciences > HB Economic Theory
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 19 Dec 2016 03:05
Last Modified: 19 Dec 2016 03:05
URI: http://eprints.polsri.ac.id/id/eprint/3005

Actions (login required)

View Item View Item
Polsri Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.