Astrid, Taniah (2016) STRATEGI PROMOSI UNTUK MENCAPAI TARGET PENJUALAN PADA PT SHARPRINDO DINAMIKA PRIMA CABANG PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
The title of this final report is The Promotion Strategy To Achieve Sales Terget In PT Sharprindo Dinamika Prima Branch of Pelembang. The aim of this research was the company can achieve sales target every year and to know the right promotion strategy can be used by this company. The data was gotten through interviews, and literature. Based on the comparison between theory Kotler and reality, still no promotion strategy has not been used by companies, especially advertising activities. Therefore, it is suggested this company use advertising activities to help companies achieve the sales target.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Promotion strategy, Advertising, Sales Target |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Dec 2016 03:09 |
| Last Modified: | 19 Dec 2016 03:09 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3023 |
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