Mey Siska, Putriyani (2016) PERSEPSI MAHASISWA TERHADAP KEPUTUSAN PEMBELIAN LAPTOP MEREK ACER (Studi Kasus pada Mahasiswa DIII Program Studi Administrasi Bisnis Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya Palembang). Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III GAMBARAN UMUM OBJEK PENELITIAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The purpose of this report is to determine how the students perceptions of the brand purchase decision acer laptop that object of research on the course for the Diploma of Business Administration Department. The writer used collected methods through questionnaires and library research. The sample are taken by using non probability sample with purposive sampling and Probability sampling with Proportionate stratified random sampling. The writer distributed questionnaires to 68 respondents of students in program study Business Administration majoring in Business Administration The data is processed by using a percentage formula, scoring interpretation.. The result is the highest score obtained 83.82% of the questions acer laptop performance is now fine, for the lowest score is 72.05% obtained from the question of the suitability of a given ad describes the actual laptop acer brand and overall questions percentage obtained by 78.02%, which shows that the perception of the brand Acer laptop has been to be good. However, to the perception that getting the lowest percentage acer then the company should be make advertisements to describe acer actual product so that consumers feel confident to purchase laptop acer brand. With such results it is desirable to maintain the company's product quality is better on Laptop Brand Acer.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Perception, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Management > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 19 Dec 2016 03:11 |
| Last Modified: | 19 Dec 2016 03:11 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3036 |
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