-, WIDIARTI (2016) ANALISA PRODUK DAN HARGA TERHADAP PENILAIAN KONSUMENDALAM KEPUTUSAN PEMBELIAN BONEKA HELLO KITTY DI TOKO FIRA SOUVENIR PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
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Abstract
The title of this final report is the "Product analysis and assessment of price to consumers in the purchase decision Hello Kitty Doll In Fira Souvenir Shop Palembang". This study was backed by the large number of Hello Kitty doll on sale in there and Hello Kitty doll was the most superior and most widely purchased product by consumers. The main objective of this study was to determine the analysis of product and price to the consumer as well as the percentage of votes and also to determine which variables are the most dominant in purchasing decisions. Data collected with the literature and questionnaire, then the data processed by using the formula percentages and the interpretation of the score. There was two variables that was valued by the consumer in the store of purchasing decisions in the Fira Souvenirs namely products obtained the percentage of 89 percent with the interpretation of the score belongs very high and prices obtained the percentage of 89.33 percent with the interpretation of the score belongs very high and in the purchasing decision obtained the percentage of 86.67 percent with the interpretation of the score belongs very high, and the most dominant variable was the price. As for advice, namely Fira Souvenirs more thorough in choosing products Hello Kitty dolls in order to retain existing consumers or consumer can add new ones.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Produk, Harga dan Keputusan Pembelian |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 19 Jan 2017 09:38 |
| Last Modified: | 19 Jan 2017 09:38 |
| URI: | http://eprints.polsri.ac.id/id/eprint/3205 |
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