PENGARUH CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN BAKSO GEPENG 88 PADA BUN KOPI PALEMBANG

KURNIATI, YULI (2023) PENGARUH CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN BAKSO GEPENG 88 PADA BUN KOPI PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.

[img] Text
COVER.pdf
Download (564kB)
[img] Text (BAB I PENDAHULUAN)
BAB I.pdf
Download (369kB)
[img] Text (BAB II TINJAUAN PUSTAKA)
BAB II.pdf
Download (330kB)
[img] Text (BAB III KEADAAN UMUM PERUSAHAAN)
BAB III.pdf
Restricted to Repository staff only
Download (525kB) | Request a copy
[img] Text (BAB IV HASIL DAN PEMBAHASAN)
BAB IV.pdf
Restricted to Repository staff only
Download (416kB) | Request a copy
[img] Text (BAB V KESIMPULAN DAN SARAN)
BAB V.pdf
Download (126kB)
[img] Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf
Download (251kB)
[img] Text
LAMPIRAN.pdf
Download (8MB)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Restricted to Repository staff only
Download (0B) | Request a copy
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh co-branding terhadap keputusan pembelian Bakso Gepeng 88 pada Bun Kopi Metode penelitian yang digunakan pada penelitian ini adalah metode penelitian kuantitatif dengan variable bebas pada penelitian ini yaitu Co-branding dan variable terikat pada penelitian ini yaitu Keputusan Pembelian. Teknik pengambilan data dengan menggunakan teknik Purposive Sampling terhadap konsumen Bakso Gepeng 88 pada Bun Kopi. Pengumpulan data menggunakan kuesioner Analisis data menggunakan uji instrumen yang diperoleh dari ha sil kuesioner kepada 120 konsumen Bakso Gepeng 88 pada Bun Kopi. Data dianalisis menggunakan sistem analisis regresi sederhana menggunakan aplikasi SPSS versi 22.0 for windows. Berdasarkan hasil penelitian secara parsial variabel Co-branding berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Hal ini dibuktikan dengan hasil uji t dengan nilai thitung 21,774 > 1.98027 dan nilai signifikansi adalah 0,000 < 0,05. Analisis koefisien determinasi (R) sebesar 0,801 atau 80,1% dan sisanya 19,9% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.

Item Type: Thesis (Other)
Uncontrolled Keywords: Co-branding, Keputusan Pembelian
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Business Management > Undergraduate Theses
Depositing User: Mr Bambang Anthony
Date Deposited: 12 Feb 2024 02:55
Last Modified: 12 Feb 2024 02:55
URI: http://eprints.polsri.ac.id/id/eprint/14407

Actions (login required)

View Item View Item
Polsri Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.