STRATEGI BAURAN PEMASARAN PADA CV. RABBANI ASYSA PALEMBANG

MUHAROMA, ELMA (2023) STRATEGI BAURAN PEMASARAN PADA CV. RABBANI ASYSA PALEMBANG. Other thesis, Politeknik Negeri Sriwijaya.

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Abstract

Tujuan penulisan Laporan Akhir ini adalah untuk mengetahui strategi bauran pemasaran pada CV. Rabbani Asysa Palembang serta bagaimana strategi bauran pemasaran yang dilakukan oleh CV. Rabbani Asysa Palembang. Penelitian ini menggunakan metode analisis data. Pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa Strategi Bauran Pemasaran yang dilakukan CV. Rabbani Asysa Palembang sudah cukup baik akan tetapi masih perlu dibenahi. Hal ini dikarenakan adanya bauran pemasaran yang masih belum dijalankan seperti kurangnya promosi penjualan dan penyetaraan harga. Namun, dengan melihat kondisi persaingan pasar yang tinggi pada saat ini, maka strategi bauran pemasaran pada CV. Rabbani Asysa Palembang sangat penting untuk diterapkan.

Item Type:	Thesis (Other)
Uncontrolled Keywords:	Bauran Pemasaran, Promosi, Harga
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HG Finance
Divisions:	Business Management > Undergraduate Theses
Depositing User:	Mr Bambang Anthony
Date Deposited:	13 Feb 2024 09:59
Last Modified:	13 Feb 2024 09:59
URI:	http://eprints.polsri.ac.id/id/eprint/14541

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