PERMATA SARI, YULIA (2015) PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SIKAT GIGI FORMULA (Studi Kasus Pada Mahasiswa DIII Program Studi Administrasi Bisnis Jurusan Administrasi Bisnis Politeknik Negeri Sriwijaya. Other thesis, Politeknik Negeri Sriwijaya.
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Text (BAB 1 PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III KEADAAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Abstract
The purpose of this report is to determine the students' perceptions of product purchasing decisions toothbrush formula especially at Diploma III study program of Business Administration Department. Collecting data in this report is obtained by the author by conducting field research process by distributing questionnaires and literature study. The questionnaire distributed to 67 respondents. Deployment questionnaire was conducted to determine how students' perceptions of product purchasing decisions toothbrush formula and dimensions which are the most dominant perception in students of Business Administration Diploma Program Business Administration Department State Polytechnic of Sriwijaya. This research was conducted in order to be able to know the author and provide a reference for making purchasing decisions necessary to the needs of day-to-day about the toothbrush. The average yield obtained from the dimensions of product performance (73.82%), improved ability dimension (52.53%), the dimensions of durability (70.05%), product reliability dimension (69.99%), the dimensions of the product features (68.85%), dimensional conformity (68.95%) and the dimensions of perceived quality (70.59%). From the seventh dimension that the overall perception of the product obtained toothbrush formula has been said to be good. However, for the dimensions of perception that are less well as improved dimensional capability, companies should further enhance product quality toothbrush that consumers are more satisfied formulas for products produced by the company. The most dominant perception dimension is the dimension of product performance because it has the largest percentage among the six other dimensions. With such results, it is expected the company to retain its existing quality in the product formula toothbrush.However, for the dimensions of perception that are less well as improved dimensional capability, companies should further enhance product quality toothbrush that consumers are more satisfied formulas for products produced by the company.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Perception, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 13 Jan 2016 04:27 |
| Last Modified: | 13 Jan 2016 04:27 |
| URI: | http://eprints.polsri.ac.id/id/eprint/2397 |
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