DWISARI, PUTRI (2018) STRATEGI PERIKLANAN UNTUK MENARIK MINAT SISWA MEMILIH BIMBINGAN BELAJAR PRIMAGAMA CABANG BUKIT PALEMBANG. Other thesis, POLITEKNIK NEGERI SRIWIJAYA.
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Abstract
This research is about the advertising’s strategies to get the student’s interset in choosing Primagama Course Palembang. This course is located at Jalan Jaksa Agung R Supraptio 1213E Palembang. In this research, writer was used questioner to got the data and for the analysis the writer was used interpretation. The result showed there are two advertising’s strategies that used by Primagama Course Palembang. First is through the content of the message, the percentage is 80% that consist of the interesting word with percentage 87%, the slogan that easy to remember with percentage 80% dan using the interseting color and picture 81%. The second is through the goals of the advertising made, the percentage is 81% that consist of the advertising’s display is different with others got 74%, showing the information of facilities and program in Primagama Course Palembang got 84% and others. Based on the result, the writer conclude that the content of message and goals strategies can get the student’s interest in choosing Primagama Course Palembang and the writter suggest that the course use the other media promotion such as online advertising.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Advertising, promotion, student’s interest |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mr Bambang Anthony |
| Date Deposited: | 31 Oct 2019 00:49 |
| Last Modified: | 31 Oct 2019 00:49 |
| URI: | http://eprints.polsri.ac.id/id/eprint/6079 |
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