Pratiwi, Citra (2014) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TEH HITAM GUNUNG DEMPO PADA KECAMATAN PAGARALAM SELATAN. Other thesis, Politeknik Negeri Sriwijaya.
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Abstract
This research is about the effect of product quality on purchasing decision of Teh Hitam Gunung Dempo in Subdistrict South of Pagaralam. The writer wanted to know how much effect the product quality of purchasing decision of Teh Hitam Gunung Dempo and also wanted to know what kind dimention that had the most effect on purchasing decision. The data were colected by using interview with the employees at PTPn7 Pagaralam, made documentation of important data, shared questionares for 100 respondens and library research. The wirter used SPSS Program to analize the data. The result shows, the effect of quality product was 0,504 or 50,3%. It meants that the effect of purchasing decision was 50,3%. However 49,67% was influence from others effect. Based on the results, it is suggested that PTPn 7 should be grow up peculiarity product and durable product in their marketing to increase their puchasing product. Keywords: Product Quality, Purchasing Decision
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Product Quality, Purchasing Decision. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:52 |
| Last Modified: | 21 Jan 2016 01:52 |
| URI: | http://eprints.polsri.ac.id/id/eprint/766 |
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