Moerdiyanti, Nicky (2014) TINJAUAN BAURAN PROMOSI PT PLN (PERSERO) WS2JB PALEMBANG TERHADAP LISTRIK PRABAYAR. Other thesis, Politeknik Negeri Sriwijaya.
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Text (COVER)
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Text (BAB I PENDAHULUAN)
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Text (BAB II TINJAUAN PUSTAKA)
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Text (BAB III KEADAAN UMUM PERUSAHAAN)
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Text (BAB IV HASIL DAN PEMBAHASAN)
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Text (BAB V KESIMPULAN DAN SARAN)
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Text (DAFTAR PUSTAKA)
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Text (LAMPIRAN)
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Abstract
The title of this final report is Review Promotion Mix PT PLN (Persero) WS2JB Palembang toward Prepaid Electrical. The purpose of this research is to discover about how the application of promotion mix at PT PLN (Persero) WS2JB Palembang toward the product of prepaid electrical the efforts in optimalize promotion mix of the product from prepaid electrical and the writer get the result if the activity of promotion mix from prepaid electrical which applied to PT PLN (Persero) WS2JB still unoptimalize because of the less of means media that use to promoted the product of prepaid electrical. The media which is use to do the activity of promotion is electronical media which is radio and it show at the wrong time. The title of the pocket book is “Smart Electric” which is shape to the people unoptimalize because not all the people get that book. The less of socialization that applied at PT PLN (Persero) WS2JB that why a lot of people don’t know about the [roduct of prepaid electrical. According to the summarize, writer can give advice so PT PLN (Persero) WS2JB can improve an optimize the promotion of a less than optimal as well as adding the means of media used so that people discover about the existence of a prepaid electrical products. Key word: Promotion Mix (Advertising, Sales Promotion, and Publicity), Smart Electrical or Prepaid Electrical
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Promotion Mix (Advertising, Sales Promotion, and Publicity), Smart Electrical or Prepaid Electrical. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Business Administration > Undergraduate Theses |
| Depositing User: | Mrs Trisni Handayani |
| Date Deposited: | 21 Jan 2016 01:53 |
| Last Modified: | 21 Jan 2016 01:53 |
| URI: | http://eprints.polsri.ac.id/id/eprint/760 |
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